Archive | Branding

University Recruitment – Trust Versus Performance

How did Burberry, a venerable British company known for its stodgy trench coats, become a $2 billion dollar fashion empire? Moreover, what can the lessons it learned revitalizing its brand teach us about university recruitment strategies? At this year’s Chick fil A Leadercast®, Burberry CEO Angela Ahrendts shared how she turned the 154-year-old British institution […]