Archive | University Recruitment Strategies


Is Text Messaging An Appropriate Recruiting Vehicle?

  Many college recruiting organizations have resisted using text messaging as a recruiting tool – with good reason.  Text messaging is a much more personal form of communication and when used improperly can be perceived as invasive, resulting in ill feelings and a resistance to further communication.  Yet when used properly, it is a powerful tool.  […]


When It Pays to Spend Money You Don’t Have

As I meet with leaders at private colleges and universities around the country, I hear a common refrain: “We need to boost our enrollment numbers, but don’t have the money to invest in outside services.” When resources are tight, spending money you don’t have seems foolish, but former college financial executive Paul Greiving offers a different perspective. During his […]

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Are University Business Officers Throwing in the Towel?

A recent survey of college and university business officers conducted by Inside Higher Ed, revealed an alarming trend in Higher Education: “40 percent of respondents from all sectors said the business model of private four-year institutions that do not have significant endowments is unsustainable and must change, the highest for any sector. Further, college administrators say that small […]


How an “Eye in the Sky” Can Increase Commitment and Performance

What steps do you take to ensure you achieve your goals? A recent study by Dr. Gail Matthews at Dominican University of California found that people who define their goals, share this information publicly, and offer weekly performance updates were on average 33% more successful in reaching their goals than those who merely set goals. […]

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Keys to Smaller Universities Defeating Their Competitors

University Recruitment Strategy for Smaller Schools One of the challenges I enjoy as I advise university enrollment and marketing organizations is helping them win against larger competitors.  That’s why I appreciated the insights that I gained while touring the Pea Ridge National Military Park, one of the war’s pivotal battles and the most intact Civil […]

University Recruitment – Trust Versus Performance

How did Burberry, a venerable British company known for its stodgy trench coats, become a $2 billion dollar fashion empire? Moreover, what can the lessons it learned revitalizing its brand teach us about university recruitment strategies? At this year’s Chick fil A Leadercast®, Burberry CEO Angela Ahrendts shared how she turned the 154-year-old British institution […]