What steps do you take to ensure you achieve your goals? A recent study by Dr. Gail Matthews at Dominican University of California found that people who define their goals, share this information publicly, and offer weekly performance updates were on average 33% more successful in reaching their goals than those who merely set goals. Matthews’ data is reinforced by real-world evidence—whether we rely on weekly “weigh-ins” at Weight Watchers when we diet or recruit a friend’s help to stop smoking, we need commitment and accountability to stay focused.
Most performance organizations recognize this principle, yet it is surprising how many do not establish the commitment and accountability their teams need to excel. When staff do not understand what is required to succeed (commitment) or leaders lack the right reporting metrics and frequency to monitor progress (accountability), the organization functions reactively, rather than proactively. Without clear processes and tools to monitor progress every step of the way, the only data that organizations have to gauge their effectiveness are final sales or recruiting numbers. Unfortunately, at that point it’s often too late to correct under performance.
Such ineffectiveness negatively affects both the organization and its staff. It demotivates staff to work toward a goal without knowing if they will be successful until the very end of the recruiting cycle. In addition, when leaders use emotionally charged ultimatums to motivate their staff, it undermines their influence throughout the organization. But it doesn’t have to be this way! Clearly defined process and metrics that track your progress every step of the way ensure both individual and organizational success.
So why do so many organizations lack the commitment and accountability they need to succeed?
To use a sports analogy, many organizations watch the scoreboard rather than individual plays. Football fans know the final score reflects a team’s effectiveness, but that games are won or lost with each snap of the ball. You may have seen coaches and quarterbacks reviewing photos taken above the field during the game. These photos come from the “press box coach” who is stationed high above the action to evaluate the opposing team’s strategy and identify weaknesses in his own. Feedback from a press box coach helps sideline coaches manage the overall game and address individual players’ performance. As a result, coaches aren’t limited to angry halftime speeches to motivate their teams, but can address issues at the moment they arise.
Unlike football teams, many organizations lack similar systems to track their performance or don’t know how to interpret and act on the data they get from their reporting systems. MMC recently announced a coaching package that is analogous to a press box coach. Just as the press box coach watches the action, studies photos of plays, and advises his colleagues on the sidelines, MMC will come alongside your enrollment and marketing organizations to help keep an eye on what is happening and advise your leadership team on mid-course corrections to improve and sustain performance.
Don’t wait for the final score to reveal your effectiveness! Our coaching packages provide the insight, tools, and support you need to lead your team and can be customized to your needs and budget.
To increase your commitment and accountability, contact MMC at (720) 233-3227.