Tag Archives | competition

Using the SWOT Analysis to Your Advantage

In a previous post we explained how to use an External SWOT analysis to assess your strengths and weaknesses relative to your competition.  It’s a simple tool that empowers you to develop marketing messages that effectively position the unique products and services you offer. When combined with the information you gathered during the strategy development […]

10 Tips to Research Your Competition

“The ability to learn faster than your competition may be the only sustainable competitive advantage.” Arie de Geus, Royal Dutch Shell In my last post I stressed the importance of knowing where you stand compared to your competition.  I hope you had a chance to try the “External SWOT” exercise I shared – it’s a […]