Tag Archives | opportunities

Uncertainty or Opportunity?

Do you ever feel overwhelmed by the sheer volume of negative news streaming through your TV or laptop?  Riots in the Middle East, threats of a double dip recession, incessant political ads, etc. can leave us feeling like we are stuck at an inopportune time in history.  So much negativity can skew our perspective rather […]

Using the SWOT Analysis to Your Advantage

In a previous post we explained how to use an External SWOT analysis to assess your strengths and weaknesses relative to your competition.  It’s a simple tool that empowers you to develop marketing messages that effectively position the unique products and services you offer. When combined with the information you gathered during the strategy development […]