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What Kind of Music Are You Making?

Think of the last time a great piece of music caught your attention. Maybe the lyrics to a song reminded you of summer memories or a movie soundtrack fueled your workout at the gym. Classic songs set the tone for our days, get stuck in our heads, and leave us wanting more. But what makes a piece of music great?

Whether you like Tchaikovsky’s 1812 Overture or prefer Adele’s soul-searching ballads, great music shares five common characteristics: melody, lyrics, rhythm, harmony, or mood (energy?). A memorable piece may have one or all of these characteristics, but its excellence will have you listening to it again and again.

In the same way, the characteristics that distinguish great music can put your work at the top of your charts. If we relate musical terminology to the world of business:

The melody is what captivates your “listeners.” Perhaps it’s a powerful tagline or the impeccable level of service you offer your customers.

Just as lyrics convey the meaning of a song, your messaging tells the world what you’re all about. You want your audience to know you are distinct, relevant, and meaningful, so instead of playing the same old songs, use fresh lyrics to grab their attention.

A well-timed Rhythm will have your team tapping its toes. You want your business processes to set the pace and deliver on time—not too early and not too late.

Harmony describes the music you make when you work well together. Rock bands may have lead singers, but in business, success typically comes from a team effort, rather than from the performance of a single star player. As H.E. Luccock observed, “No one can whistle a symphony. It takes a whole orchestra to play it.”

Mood – Memorable music can change the atmosphere in a room the same way that energetic team members set the tone for the day. Like a tune you can’t get out of your head, their passion and enthusiasm makes work fun and motivates those around them. Their energy is infectious and transfers to anything they touch.

Sometimes it takes a listener to recognize when the music is truly great – If you are interested in evaluating the music that your organization is making, give us a call to discuss more.